Maximizing Your Blogger Revenue: A Guide to Adding In-feed and In-article AdSense Ads

 

If you’re looking to monetize your Blogger site effectively, Google AdSense is a great way to start. By strategically placing ads, you can increase your revenue while maintaining a positive user experience. In this guide, we’ll explore how to add both In-feed and In-article AdSense ad units to your Blogger site.

Understanding In-feed and In-article Ads

• In-feed Ads: These ads blend into your content feed, allowing for a more natural viewing experience. They appear alongside your posts and are designed to attract reader attention without being disruptive.
• In-article Ads: Positioned within the content of your articles, these ads capture the reader's attention as they scroll through your posts, making them an effective revenue-generating tool.

Using both ad types can help you maximize your monetization efforts without compromising the readability of your content.

Step-by-Step Guide to Adding Ad Units

Step 1: Create Your Ad Units in Google AdSense

1. Log into Your AdSense Account: Start by going to AdSense and signing in.
2. Create an In-feed Ad Unit:
   • Navigate to the Ads section.
   • Click on Overview and select By ad unit.
   • Choose In-feed ads, customize your preferences, and generate the ad code.
3. Create an In-article Ad Unit:
   • Repeat the process, but select In-article ads this time.

Step 2: Access Your Blogger Theme

1. Sign in to your Blogger account.
2. Select the blog you wish to modify.
3. Go to Theme in the left menu.
4. Click on Edit HTML.

Step 3: Backup Your Current Theme

Always back up your current theme before making changes. Click on Backup/Restore and download your existing theme file to ensure you can revert to it if needed.

Step 4: Locate the Blog Post Loop

1. In the HTML editor, press Ctrl + F (or Cmd + F on Mac) to open the search function.

2. Search for the line:

   html
   <b:loop values='data:posts' var='post'>
   

This loop renders each of your blog posts.

Step 5: Insert Your Ad Units

1. Within the loop, find the line that includes the post:

   html
   <b:include data='post' name='post'/>
   

2. You can add your ad codes immediately after this line. Here’s how your code might look:

   html
   <b:loop values='data:posts' var='post'>
       <b:if cond='data:post.isDateStart and not data:post.isFirstPost'>
           </div></div>
       </b:if>
       <b:if cond='data:post.isDateStart'>
           <div class="date-outer">
       </b:if>
       <b:if cond='data:post.dateHeader'>
           <h2 class='date-header'><span><data:post.dateHeader/></span></h2>
       </b:if>
       <b:if cond='data:post.isDateStart'>
           <div class="date-posts">
       </b:if>
       <div class='post-outer'>
           <b:include data='post' name='post'/>
           <!-- In-article AdSense Code Here -->
           <!-- In-feed AdSense Code Here -->
           <b:include cond='data:blog.pageType in {"static_page","item"}' data='post' name='comment_picker'/>
       </div>
   

3. Make sure to insert the respective ad codes where indicated.

Step 6: Save Your Changes

Once you’ve inserted the ad codes, click Save to apply the changes to your Blogger theme.

Step 7: Preview Your Blog

Use the Preview feature to check how the ads appear. Ensure they look good and don’t disrupt the flow of your content.

Step 8: Monitor Ad Performance

After implementing your ads, keep an eye on your AdSense account. Regularly check the performance of both In-feed and In-article ads to understand what works best for your audience and make adjustments as needed.

Conclusion

By adding both In-feed and In-article AdSense ad units to your Blogger site, you can optimize your monetization strategy. With a few simple steps, you can enhance your blog’s revenue potential while keeping your content user-friendly. If you have any questions or need more guidance, don’t hesitate to reach out. Happy blogging and good luck with your monetization efforts!